Felix
Logo Design
To capture the desired feelings and align with Felix's mission, a sleek logo was created using a customized typeface. The primary focus of the logo is the word "Felix," which incorporates a small leaf in place of the dot above the letter "i." This leaf also serves as a symbol that can be used in various applications, representing the eco-friendly aspect of clean energy.
The absence of a standalone icon emphasizes the significance of the custom typography while providing versatility and recognition.
The logo features a harmonious color scheme, with vibrant shades of green symbolizing growth, innovation, and sustainability. This choice establishes a visual connection to the clean energy sector, reinforcing Felix's commitment to the environment.
Instagram Ads
A set of three Instagram ads was designed to engage the audience and convey Felix's purpose while encouraging young energy entrepreneurs to visit Felix's website. The ads maintain a consistent theme, combining playful illustrations and compelling captions to create an impactful message. The ads were created as static images to ensure broad compatibility and ease of implementation.
Instagram Ad 1: "Our Earth Needs a Hero"
Accompanied by a playful illustration, this ad emphasizes the urgent need for sustainable solutions. The illustration for this ad features a dynamic scene with towering windmills set against a backdrop of gears and cogs, creating a visually striking image. The windmills symbolize renewable energy generation, while the gears and cogs represent the interconnectedness and collaboration required to tackle environmental challenges. The color scheme revolves around shades of blue, conveying a sense of calmness and the clean energy potential of wind power. The caption, "Our Earth Needs a Hero," boldly calls upon young entrepreneurs to step up and make a positive impact, positioning them as environmental heroes.
Instagram Ad 2: "Save Earth with Felix"
The illustration for this ad showcases rows of solar panels basking in the glow of sunlight, exuding a vibrant and hopeful energy. The yellow theme evokes the warmth and positivity associated with solar power. The clean and minimalist design of the solar panels emphasizes the sleek and modern approach of clean energy innovation. The caption, "Save Earth with Felix," conveys a strong call to action, emphasizing the collective effort needed to protect the planet. It positions Felix as a catalyst for change, empowering young entrepreneurs to embrace the potential of solar energy. The call-to-action invites viewers to discover how Felix can support their clean energy journey.
Instagram Ad 3: "Your Green Journey Awaits"
The illustration for this ad presents a playful twist on a lightbulb, transforming it into a miniature Earth, symbolizing the power of clean energy to illuminate and sustain our planet. The green theme embodies growth, sustainability, and eco-friendliness. The lightbulb Earth exudes a sense of inspiration and creativity, inviting viewers to embark on their green journey. The caption, "Your Green Journey Awaits," sparks curiosity and encourages young entrepreneurs to explore the possibilities offered by Felix. It positions Felix as the ideal partner for turning green ideas into reality. The call-to-action motivates viewers to take the first step on their green journey by visiting Felix's website.
Design Inspiration
During the design process, inspiration was drawn from various sources related to clean energy, sustainability, and the target audience of young entrepreneurs. Research was conducted on visual representations of windmills, solar panels, and other renewable energy sources to ensure accurate and recognizable depictions in the illustrations. Color psychology was also considered, with blue representing trust, yellow symbolizing energy and optimism, and green connoting growth and sustainability.
Visual Consistency and Branding
Maintaining visual consistency across all design elements was a key consideration in the development of the logo and Instagram ads. Consistent color palettes, typography, and illustration styles were employed to reinforce the brand identity of Felix. This consistency helps build brand recognition and a cohesive visual narrative, enabling viewers to easily associate the designs with Felix and its mission of supporting clean energy startups.
Presentation and Documentation
To present the branding in various contexts and environments, mockups were utilized to showcase the versatility and potential applications of the Felix logo and Instagram ads. These mockups depicted the logo and ads in different settings, such as business cards, websites, social media profiles, and promotional materials. By visualizing the branding in these different scenarios, it provided a more comprehensive understanding of how the designs could be implemented across various platforms.
The use of mockups allowed for a realistic and visually appealing presentation of the branding, enabling viewers to envision the Felix logo and Instagram ads in real-world situations. This added depth and context to the design concepts, highlighting their adaptability and effectiveness in different mediums.
Conclusion
In conclusion, the design process for Felix, a fictional government-backed company supporting clean energy startups in Denmark, was an engaging and creative endeavor. The logo and Instagram ads were developed with careful consideration of the desired feelings of youthfulness, fun, professionalism, and credibility, as outlined in the contest brief.
The sleek logo design, featuring a customized typeface with a small leaf symbol replacing the dot above the "i" in Felix, effectively captured the essence of Felix's mission. The incorporation of the leaf symbol subtly conveyed the eco-friendly focus of clean energy, while the custom typeface added a touch of uniqueness and visual appeal.
The set of three Instagram ads, each with its own unique illustration and short caption, were designed to engage the target audience of young entrepreneurs and promote Felix's offerings. Ad 1 featured windmills with cogs in the background, representing the interconnectedness of clean energy innovation. Ad 2 showcased solar panels, emphasizing the importance of solar power. Ad 3 depicted a lightbulb made to resemble the Earth, symbolizing the potential of green ideas. The illustrations, combined with concise and impactful captions, effectively communicated Felix's message and encouraged viewers to explore further.
Throughout the design process, consistency was maintained, ensuring that the logo and Instagram ads aligned with the desired brand identity. The visuals and messaging came together harmoniously to create a cohesive and memorable representation of Felix.
While the impact of these designs on real-world outcomes cannot be measured, the project showcased the ability to create a visually appealing brand identity and engaging promotional materials for a clean energy startup. The fictional competition on YouTube allowed for creative exploration and experimentation, providing an opportunity to showcase design skills and strategic thinking in line with the contest brief.
Overall, the logo and Instagram ads for Felix successfully conveyed the desired feelings of youthfulness, fun, professionalism, and credibility. The project served as a testament to the power of design in capturing the essence of a brand and communicating its message effectively.
